Dynamic Strategy
For Defining Wins
In the weeds and on your team, we support progressive campaigns every step of the way.
Who We Are
We’ve always gone by Kas & Kat. Turns out, we also share a similar campaign philosophy: Do what it takes to win, even if that means throwing out the rulebook. At Empirical, we leverage our proven experience delivering big wins up and down the ballot to help our clients break through.
Kasra Shokat
co-founder
Kat Driessen
co-founder
A former journalist, Kat leverages her keen eye for narrative, hands-on campaign experience, and relentless creativity for candidates and causes at every level. A digital expert, Kasra has advised campaigns and led winning paid media programs for clients in California, Colorado, Nevada, Arizona, Oregon, Washington, and across the country. Together, we craft pitch-perfect campaigns that cut through the noise and deliver big wins.
Media
Planning
We take the guesswork out of building winning media campaigns, identifying the right mediums to move your message with the right audience — and adapting in real time as dynamics shift. Whether it's :06 on YouTube or :60 on radio, our media plans help campaigns get the most out of every dollar.
Ad Testing
We don’t believe in hunches. We’re ad testing evangelists who believe that every ad should be meticulously crafted and rigorously tested to make sure we’re delivering our best stuff to get the best results.
Ad Buying
The media buying landscape is fragmented, so we pull the pieces together. Whether it’s real-time bidding on social and YouTube ads, maximizing audience reach through broadcast and cable, or layering in connected TV, we strategically place and optimize all our media buys to meet campaign goals.
Creative
Video
There’s no more powerful medium than video. From scripting to interviewing to directing, we believe that every frame is a chance to tell your story. We leverage our production and behind-the-camera experience to deliver videos that resonate.
Websites
Cookie cutter websites just don’t cut it. That’s why all of our websites are custom builds, and we treat every step — from layout to image selection to UI — with meticulous attention to detail.
Design
Dynamic design sets campaigns apart. Whether it’s your organization’s visual identity or your Election Day GOTV graphic, we believe every pixel counts, producing eye-catching creative that speaks to your audience – and moves them to action.
Strategy
Digital
We don’t just dabble in digital. As digital-first strategists, we bring together proven online strategies, including everything from content and ads to websites and social, into customized plans that help campaigns win.
Communications
The right narrative doesn’t write itself, so we put in the work to help campaigns identify and tell their stories. From message development to earned media, we craft responsive communications strategies that meet the moment and move the dial.
Campaigns
Our mission is simple: helping campaigns win. We bring first-hand experience and fresh ideas to the table every step of the way. And we’ve been a part of enough upset wins to know it’s worth the extra effort to find a way to win.
Why Empirical Media?
“In the progressive movement’s toughest fights, this team makes big wins happen. Kasra’s mind for digital strategy, whether it’s planning and placing a seven-figure media buy or cutting a closing ad that changes the race, is a game-changer. A former journalist, Kat lends her communications expertise to tell impactful stories, drive winning media narratives, and craft the right message for campaigns at every turn.”
- Melissa Unger, Executive Director SEIU 503